Sunday, May 13, 2007

Core Marketing Strategies

The Ad men are gonna kill me. These guys make a very nice living by convincing corps that their marketing strategy has got to change. Different segment focus, different ad campaign, new product ... Change is the big trick in Advertizing ... which leads me to my point. Any given industry has structural attributes which dictate how revenues are generated. To increase revenue, a core marketing strategy simply needs to work on these drivers. The drivers don't change ... meaning the core marketing strategy doesn't have to either.

For example:
Consulting: increase change
Banking: increase transaction velocity

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