Should NFL Players be Role Models?

The NFL's sponsors are rattling their sabers because of the flood of negative headlines and stupid apish behavior of the players.

Their response has demonstrated bunker mentality. They're working their backchannels with the sponsors, throwing money/perks at them, and hoping it goes away.

Meanwhile, the talking heads debate ad nauseum about whether athletes should be role models.

They're on to something. The NFL should launch a "Role Models" program.

Players who DON'T qualify (see criteria below*):

• Cannot sign sponsorship deals
• Cannot appear in NFL promotional media (ads, spots, visuals, interviews) or any off-field activities/media related to the NFL
• Cannot play in the Pro Bowl or other off-season promotional events
• Cannot be admitted to the Hall of Fame

Conversely, if they do qualify they get:

• A significant annual bonus directly from the NFL, payable in installments over the subsequent 2 years unless they are removed from the program

* Eligibility criteria would be the following with a zero tolerance, one-strike-you're-out policy:

• 2+ years with the league
• No criminal activity for the past 5 years
• No suspensions or fines from the team or NFL 
• No violations of NFL or NCAA policies on drugs, conduct, etc.

They'd have to be careful about due process and presumed innocence, but they should not allow any wiggle room within their rules. 

Follow Up: Taking Care of Our Heroes

A couple of years ago, dumbass Dunta Robinson lowered his head and changed the game of football. Watching his hit on DeSean Jackson was nauseating, but what really made me lose my appetite was the voice over "I don't know how you take this out of the game of football." And thus the tone was set. The rest of the season was a parade of whiny soundbites like "if you take those hits out of the game, you have to rename it 'coz it's not football anymore."

At the time, I blogged:

We can't stop talking about players who achieve super-human heroic feats, or coaches who execute strategies to snatch victory from the clutches of defeat...Football is nothing without it's heroes. We have to let them show off ... but not at the expense of knocking other heroes out of the game...menacing hits call attention to the embarrassing base nature of the hitters. These are not heroes. Their lack of humanity exposes that

Dunta got penalized 15 yards and $50k. In response, he did it again. And again. And again. Fast forward 2 years. Alex Smith will not be leading his team to a Superbowl victory after yet another helmet-on-helmet hit, this one by Jo-Lonn "Dumbass" Dunbar. One could lament that nothing has changed.

Things are about to. The conversation has changed. Football as an industry has come to realize they are in the midst of an existential crisis. Two thousand former NFL players have sued the league over head injuries. An NFL survey of players found that only 3% trust the medical staff. Goddell is clamoring to get on the right side of history. So should Dunta. After all, the players are both the creators and victims of this MMA-style turn the game has taken over the past few years. Football was football before helmets gave players the (false?) sense of security to launch themselves headfirst into human brick walls. It will be football after MMA stuff is gone. It might even be better.

Football is not getting ruined any more than a rebellious teen gets ruined by turning into a responsible adult.

Taking Care of the Heroes

Football is valuable entertainment. Add up the value of the NFL teams: $30 billion according to Forbes to get one measure of just how valuable it is. A hundred bucks for every man, woman, and child in the US.

We love to play and watch it more when we can build (indirect) relationships with it by following our favorite teams, coaches, and players.

We love it more when we can build community with other fans around said relationships.

We love it more when it's exciting (meaning the competition is close and the outcome uncertain).

We love it more when it reminds us of humanity's higher nature. We can't stop talking about players who achieve super-human heroic feats, or coaches who execute strategies to snatch victory from the clutches of defeat.

We love it more when it makes us feel like winners.

We love it less when it is unjust.

We love it less when it is boring.

We love it less when it is inhumane.

We love it less when we lose connection to players or teams.

Sooooo.....

A good way to kill the sport would be to remove the best available (and best-known) players. Heroes: gone. Relationships: severed. Excitement: weak.

Another good way would be to have no rules or penalties. Justice: betrayed. Heroes: broken. Participation: discouraged. Humanity: degraded.

Yet another good way would be to have too many rules and penalties. Action: mundane. Risks: not taken. Super-humans: enfeebled. Results: predictable.

Helmet-to helmet, launching, spearing, intimidating, crushing hits are designed not to stop the opponent, but to intimidate him. Tru dat, but they also damage him, sometimes permanently. They prevent him from being his best.

For some they may be fun to watch or commit, but they are a net negative to the value of the sport and that's the best reason I can think of to stop them. Football is nothing without it's heroes. We have to let them show off ... but not at the expense of knocking other heroes out of the game. That's exactly what no-holds-barred hits do ... in more ways than one. They can injure, sure. They also can cause a receiver to muff a catch because they're too busy worrying about what semi truck is coming their way. The long-term effects (ALS, etc) might even cause some smart-and-athletic dudes to avoid college and pro ball altogether.

On top of that, menacing hits call attention to the embarrassing base nature of the hitters. These are not heroes. Their lack of humanity exposes that.

Joe Pa agrees:

"I've been saying for 15 years, we ought to get rid of the face mask," Paterno said this week. "I think, then, you go back to shoulder blocking, shoulder tackling, and you wouldn't have all those 'heroes' out there."

I'm not convinced that he's found the best solution, but his point is that these guys are just doing what they can get away with. Whether pain, fines, suspension, or legal proceedings provide the disincentive, the point is that these guys will figure it out. It's unacceptable to cream kickers and QBs (Favre aside). Players have somehow figured out how to avoid those hits. It should be unacceptable to demolish receivers, too. Egregious hits are not required. They are not unavoidable. They're not the result of confusing rules. They're not a necessary part of the psychological game. They're not the natural result of younger quarterbacks. That's all ridiculous. They are an embarrassing lack of discipline on the part of the aggressor, exploiting a loophole in the rules. The loophole should be closed and enforcement should be strict. Players will figure out how to comply ... or they're not the kind of players we want in the game.