
So you may find it strange that I choose the following softServ topic for today's blog rather than join the cacophony decrying the end of the world as we know it. And I feel fine.
Most recent days, I've felt like my investment strategy has been bull riding: think of nothing but holding on tight enough to stay in the saddle for the next 8 seconds. How many 60-year-old bull riders do you know? I didn't think so ... although at least they outlive the suicidal bear wrestlers. At least bulls don't have fangs, claws, or a taste for human fillet. I keep asking myself ... isn't there a better way?
As Rome burned this week, I continued my slow read of Atlas Shrugged, pretty convinced that John Galt is again among us. Cracks me up thinking of the demise Kerry Killinger's titanium comb-over should he have to roll up his sleeves and chop wood for a living in "the Gulch." (PS: what perfect casting to pick Jolie as Dagny in the upcoming flick.)
What with all the panic and gloom, however, I felt a deep need for some tranquility. I took time, therefore, from my slow read for a quick one. The Tao of Warren Buffett. I thought it would be wise to temper the urge to get caught up in every wave of hype and panic in our schizophrenic markets (and likely real economy) with a little refresher on value investing.
So, here are a few of Warren's Rules. Decide for yourself how well you (and we) are following them.
Rule No. 1: Never Lose Money.
(Oops.)
Rule No. 7: It's easier to stay out of trouble than to get out of trouble.
(Oops.)
Rule No. 11: It takes 20 years to build a reputation and 5 minutes to lose it.
(touche.)
Rule No. 12: The market, like the Lord, helps those who help themselves. But unlike the Lord, the market does not forgive those who know no what they do.
Rule No. 18: My idea of a group decision is to look in the mirror.
Rule No. 20: You should invest in a business that even a fool can run, because someday a fool will.
Rule No. 39: I am a better investor because I am a businessman and a better businessman because I am an investor.
Rule No. 43: You have to think for yourself. It always amazes me how high-IQ people mindlessly imitate.
Rule No. 49: It's only when the tide goes out that you learn who's been swimming naked.
Rule No. 60: The business schools reward difficult, complex behavior ... but simple behavior is more effective.
Rule No. 76: When proper temperament joins with the proper intellectual framework, then you get rational behavior.
Rule No. 79: When you combine ignorance and borrowed money, the consequences can get interesting.
Rule No. 81: We attempt be be fearful when others are greedy and greedy only when others are fearful.
Rule No. 82: The mot important thing to do if you find yourself in a hole is to stop digging.
Rule No.84: I buy stocks when the lemmings are headed the other way.
Rule No. 87: Risk comes from not knowing what you are doing.
Rule No. 93: I want to be able to explain my mistakes. This means I do only the things I completely understand.
Rule No. 99: If we can't find things within our circle of competence, we don't expand the circle. We wait.
Rule No. 103: It won't be the economy that will do in investors; it will be investors themselves.
Rule No. 104: For some reason people take the cues from price action rather than from values. Price is what you pay. Value is what you get.
Rule No. 107: At the beginning, prices are driven by fundamentals, and at some pint, speculation drives them. It's that old story: What the wise man does in the beginning, the fool does in the end.
Rule No. 109: A pin lies in wait for every bubble, and when the two eventually meet, a new wave of investors learn some very old lessons.
Rule No. 113: Look at stock market fluctuations as your friend rather than your enemy--profit from folly rather than participate in it.
Rule No. 114: Great investment opportunities com around when excellent companies re surrounded by unusual circumstances that cause the stock to be misappraised.
Rule No. 115: Uncertainty actually is the friend of the buyer of long-term values.
Rule No. 119: Only buy something that you'd be perfectly happy to hold if the market shut down for 10 years.
Source: The Tao of Warren Buffett by Mary Buffett and David Clark
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